A project of Yellow Star Films, a nonprofit studio
Mensch on a Mission
Join The Zoozment (Zooz is Hebrew for "move")
One rider. Connecting every Jewish community on earth. Not with words, but with miles.
Not a tour. A homecoming. The food, the faces, the streets and the stories of every Jewish community on earth.
Chapter 1: Poland → Israel · Starts May 4, 2027
The Mission
Mensch on a Mission
The bike is the vessel. The Jewish people are the story.
The gold ZOOZ carries all of us, because when you follow, you ride too. From community to community, opening doors, dinner tables and hearts along the way.
Solidarity
One rider connecting every Jewish community on earth. From Ethiopia to India, Morocco to Argentina, communities that have never met will meet through this ride and see they're family. We're one people, wherever we live.
Awareness
The best way to combat a lie is to show the truth. They tell the world Jews are white European colonizers. Come meet us: Ethiopian, Moroccan, Indian, Persian, Yemenite, Chinese, Argentine. Every color, every continent, one people, 3,000 years old.
Pride
So many young Jews don't know their own story: where we came from, the languages our grandparents spoke, the food on their tables. We're not just a religion; we're a people: ancient, diverse and proud. We ride with Jewish pride, not trembling knees.
Support
We ride for the good guys: organizations that share our values and actually show up. Half of every gift fuels the ride, the films and the documentaries. The other half goes to the cause you pick:
- FIDF: for the soldiers who protect Israel
- Birthright Israel: for the next generation
- Blue Square Alliance: against Jewish hate
- Brothers for Life: for wounded IDF soldiers, rebuilding their lives
Endurance
One rider, thousands of miles, every mile filmed. Through heat, rain, hills and long days, from the gates of Auschwitz to the streets of Jerusalem to the Pacific Ocean. The miles are the proof that this matters.
Next Generation
The real battlefield today is our children's minds. Every day they're flooded online with a false narrative about who we are, on TikTok, Instagram and every feed, coming from every direction. We're combating it with the truth, every pedal and every mile: real Jewish faces, real Jewish places and their history, from every corner of the earth.
"We're one big pot of matzah ball soup. Every community adds its own spices, but the main ingredient is the same: we're Jewish."
And for my brother David, who always has my back.
— Alex Gordon
The Chapters
2027: three stops, one story.
Chapter 1 · May 4, 2027
Mensch in Poland: The March of the Living
On Yom HaShoah, Mensch rides to the gates of Auschwitz, sets the bike down and walks with thousands to Birkenau.
Read the chapter →
Chapter 1 · May–June 2027
Mensch Across Israel
Memorial Day at the Nova site, Independence Day, the Kotel, Turkish coffee with Druze neighbors, study with a Hasidic rabbi, a hora everywhere.
Read the chapter →
Chapter 2 · From Labor Day 2027
Mensch Across America
4,000 miles from Montauk to Venice Beach. Synagogues, delis, the High Holidays on the road, and matzah ball showdowns.
See the chapter →Chapter 3 and beyond
Every Jewish community on earth
This ride is a novel with many chapters. Every Jewish community is a new chapter waiting to be told.
Riding in Support Of
Fuel the ride. Back the cause.
Every mile rides for the people who stand up for us. Pick a cause: half goes to the ride, half goes to them. Or go All In and share it with all four.
Friends of the IDF
For the soldiers who protect Israel, and the families of the fallen.
Fuel the ride + support FIDFHalf goes to the ride, half goes to FIDF.
Birthright Israel
For the next generation: free trips that connect young Jews to Israel.
Fuel the ride + support BirthrightHalf goes to the ride, half goes to Birthright Israel.
Blue Square Alliance
Against Jewish hate, and all hate.
Fuel the ride + stand up to hateHalf goes to the ride, half goes to the Blue Square Alliance.
Brothers for Life
Injured soldiers helping injured soldiers.
Fuel the ride + support Brothers for LifeHalf goes to the ride, half goes to Brothers for Life.
All In
Support the ride and all four. Half to the ride; the other half shared by FIDF, Birthright, the Blue Square and Brothers for Life.
$36 Double Chai: $18 to the ride, $4.50 each to FIDF, Birthright, the Blue Square and Brothers for Life.
The Faces of the Jewish People
Every color. Every culture. One family.
Meet the communities Mensch visits, in their homes, at their tables and in their own words.
Beta Israel
Ethiopia and Israel
Mizrahi
Morocco, Iraq, Iran, Yemen
Ashkenazi
Poland, Russia, Ukraine
Sephardi
Spain, Turkey, the Balkans
Bene Israel
Mumbai, India
Kaifeng Jews
China
Hasidic
Brooklyn and Bnei Brak
Abayudaya
Uganda
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